Sleek MakeUP has long been a brand for those in the know and is now starting to take the cosmetics world by storm. They now have presence in SuperDrug and Sephora as well as hundreds of retail outlets in the UK, Europe and Africa.
The new website demonstrates the massive range of Sleek products, including the largest range of foundations of any make up brand.
The Style section includes Blogs, trends, Get The Look, Make Up news and a Virtual makeover.
The products are logically organised and easy to find and demonstrate their high quality combined with affordability.
Giving customers what they want
Shoppers mainly go online for a couple of reasons; it saves time and you can often quickly track down hard to find items. If they enter a site with a confusing layout or illogical menus and categories, they will probably just go somewhere else.
Perfect Pizza’s site was built with the online customer in mind. The promise of always giving the customer the best deal available is upheld by the website.
If you choose a deal but then add other items, the site will calculate whether another deal may be better for you.
Online sales now account for over a third of the total, up from under 10% in 2010.